Zhao Langming –
Imbalance as Identity
Project Brand
Work Art Direction, Branding, Graphic Design, Web Design
Brand
A footwear brand rooted in craft, sculpted by form. Zhao Langming explores the tension between shape, structure, asymmetry, and color. Each silhouette is handmade, yet sharply experimental, to create wearable objects of defiance.
The logo, a mouth and a nose, is reimagined from an unexpected angle. This shift in perspective forms a visual language of defiance.
Identity isn’t symmetrical. It’s raw, uneven, and always shifting; a blend of contradictions, traces, and absences. Zhao Langming rejects the idea of a singular muse. Instead of glorifying the face, we focus on what remains when identity is obscured.
